Gallery

MÉDECINS SANS FRONTIÈRES

Objectives

Acquisition campaign to remind future/actual donors that the end of the year is the last few weeks to take advantage of 2020 income tax reductions.

Scenario

It is an operation launched on certain audiences (Prospects and New Occasional Donors) of the usual always-on, combining geolocation and message variation.

Once the Internet user is geolocated, the banner displays a message with the name of the city and then a different tax theme.

Data used

  • DMP data
  • User path
  • Wording and visuals

Acquisition
Internet user geolocated in Lyon Natural disasters

Acquisition
Internet user geolocated in Nantes Conflict

Acquisition
Internet user geolocated in Marseille Epidemic

Acquisition
Internet user geolocated in Paris Covid

Acquisition
Internet user geolocated in Toulouse
Generic

All our campaigns have data in them, explore them!