Gallery

Ralph Lauren

Objectives

Acquisition campaign in 2 phases:

  • « Mid Season Sales » with -20% on a selection of products for all types of profiles
  • « Polo Shirt » which highlights Ralph Lauren’s polo shirt collection

Scenario

  • « Mid Season Sales »: a generalist banner will be displayed in 5 different formats and languages (French, English, German, Spanish, Italian).
  • « Polo Shirt »: The banners will be displayed according to user profiles and their buying segments. Thanks to the creative power of ADventori, a single HTML template is declined in 5 formats. Then, messages are displayed in 5 languages on 9 creative tracks with more than 25 visuals available. That’s a total of 42 different wordings multiplied by 38 combinations of visuals and 146 different redirections.

Data used

  • Advertisers’ data: wording, products, prices, discounts
  • Geolocation
  • Languages
Logo Zenith Optimedia
Logo Ralph Lauren
Logo ADventori

Acquisition
Mid Season Sales – Internet user located in France

Acquisition
Mid Season Sales – Internet user located in Spain

Acquisition
Polo Shirt – Internet user located in Germany

Acquisition
Polo Shirt – Internet user located in United Kingdom

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