Gallery

Ralph Lauren

Objectives

Acquisition campaign in 3 countries (France, United Kingdom, Germany) to promote their new winter products catalog.

Scenario

A generalist banner will be displayed in 5 different formats and 3 different languages (French, English, German).

Once the Internet user is geolocated, the banner will display the name of the city, the icon of the weather of the day, the temperature and will highlight products matching to these informations.

Data used

  • Products catalog
  • Advertisers’ data : wording
  • Weather
  • Geolocation
  • Languages

Acquisition
Internet user located in France Snow Weather

Acquisition
Internet user located in Germany – Cloud Weather

Acquisition
Internet user located in United Kingdom – Sun Weather

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