Gallery

Travel Audience

Objectives

Acquisition campaign to promote the city of Dubai broadcasted in several countries in Europe and the Middle East. 

Scenario

  • Depending on the travel site identified among the audience segments and its associated ID, the banner displays a different message. In total, there are 6 languages for about 20 countries.
  • Multivariant testing of different wordings and visuals.

Data used

  • DMP data
  • User path
  • Wording and visuals

Acquisition
FR – Opodo – Culinary

Acquisition
UK – Travelup – Beach

Acquisition
DE – Flugladen – Misc

Acquisition
ES – eDreams – Golf

Acquisition
IT – Lastminute – Mountains

Acquisition
RU – Ozon – Ride