Providing meaning in a context of
When Gutenberg invented printing, he created a way of delivering a single message to millions of people (1 => N). The Internet has the power to send as many messages as there are readers (N => N).
In other words, in advertising, there are as many communication as consumers, themselves evolving in their choices and their needs.
A data-driven campaign starts with the creation of a campaign scenario. It organizes the messages to deliver on a tree structure.
ADventori has predefined a number of standard scenarios using various data sources. Take the time to review them: the solution to your digital issue is most probably waiting among them.