CREATE YOUR SCENARIOS
ADventori manages the DCO technology that allows you to personalise in real-time your advertising messages, by using all types of data (user’s location, 3rd party, availabilities, closest store,…). Whatever your digital communication strategy, the message displayed will be more relevant, adapted to the user or user’s context, and it will impact your campaign performance.
Your DCO SCENARIOS
To be able to launch a DCO campaign, you need to define a campaign scenario that will anticipate all possibilities.
Then, for each possibility, and depending on the advertiser’s goals and KPI, you will choose your rules to deliver the best message. What’s the best message to display:
- If it’s a sunny/rainy weather?
- If there are 5, 3, 1 or no retailers?
- If the user has already been on the website/ has done a cart abandonment?
- If he is already a customer?
- If there is nor more availabilities on some offers?
- If it’s displayed on mobile/skin/video/native ads ?
Need some inspiration ? Whatever the strategy (acquisition, retargeting, branding,..), the device or the data used, ADventori offers you several solutions and campaign examples to inspire you.