Ads enriched by the website content
ADventori builds partnerships with content publishers so that you can use their contextualisation data. No more carpet bombing! Be assured you get the most pertinent audience, personalise your ads in real-time based on the content of the page visited by the user.
Ad contextualisation relies on several criteria:
- Exploitation of the visited category / page, to get the content of your ad in accordance with it
- Exploitation of the keywords and visuals contained in the page. The keywords and visuals used to choose the right ad to serve can also be replicated in the banner.
- Exploitation of the site’s search data to present content-relevant advertising, personalised in real time,
- Exploitation of the audience segments identified by the publisher’s DMP, in order to adapt the message to the user’s interests.