Mobile phones are one of our most personal and much loved devices. This makes them a powerful medium for personalised advertising messages.
Immediacy: when ads use contextual data, like weather, location, pollution levels, sports results, etc., they develop enhanced complicity and engagement.
Proximity: the integration of advertiser data (point of sale, prices, products and inventory levels) depending on the user’s location increases relevance. Everywhere, every time.
With mobile ads, we can feed special offers based on highly detailed geolocation information, thanks to our partnerships with DSPs, which allow us to use geolocation functionalities on mobile bid requests.
The mobile ads served by ADventori cover standard, rich, dynamic and video formats.