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Web-to-store

ADventori develops web-to-store advertising solutions.

These aim to create an integrated, personalized experience in real time, based on the user’s location, in order to lead your online audience to the doors of your points of sale. From personalized banners showing the closest retail outlet to dedicated landing pages containing an event-based store locator, everything is there to generate traffic and leads. Our dynamic web-to-store advertising solutions offer cross-device, responsive features and can integrate just as easily into mobile, rich-media web and video systems.

ADVentori’s drive to store solution

  • A unique format for all digital communications
  • Simplification of the use of data
  • Unification of the local campaigns monitoring insights
Beneficiaries of the solution:
  • Advertisers
  • Trading desks
  • Media agencies
  • Creative agencies
Required data:
  • Point of sales file (1st party)
  • User’s location (ADventori)
Additional data: 
  • Products
  • Price
  • Available inventory

The drive-to-store solution is composed of:

 A display campaign

ADventori enables brands to personalise the advertising banners in real-time, by leveraging all kinds of data. They now have the opportunity, depending on the user’s location, to display directly in the advertisement the closest point of sale and its distance, its opening hours as well as the ongoing promotions, directly in the advertising. A ready for use carousel module is also available to enable the presentation of several products or point of sales. ADventori offers ready for use creative models for all formats, whether desktop or mobile: IAB formats, interstitial, native ads, video overlay, skins…

Point of sales video overlay

Point of sales push

Product and point of sales push

 A dynamic landing page

The landing page is a dynamic envelope that gathers the redirects of your campaigns, regardless of whether they are mobile, web or video, which allows a unified control of your conversion funnel.  ADventori’s dynamic landing page is universal, using a unique model adaptable to the brand’s universe. It natively integrates a store locator and a cartography module. Post click, the user is thus redirected to this responsive landing page, published under the domain name of the advertiser, which provides him with complementary information to the one displayed on the advertising banner: interactive point of sales cartography, detailed itinerary and downloadable coupons for instance.

Landing page with point of sales list module – Desktop / Mobile

Landing page with cartography module – Desktop / Mobile

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