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NEW YORK, NY –[27rd May 2025] – The COOL company unified five advertising technology leaders — ADventori, Balihoo, COOL Media, Insticator, and OKO Digital — into a single, integrated entity under its new brand umbrella. This milestone marks a bold shift toward delivering a smarter, more collaborative digital advertising experience for publishers, advertisers, agencies, and end users across the globe.
Built on the shared vision of modernizing adtech with innovation, transparency, and real-time performance, COOL Media blends the strengths of each subsidiary into one comprehensive offering, combining advanced AI, media execution, dynamic creative, franchise marketing, and publisher monetization.
“We have spent the last year integrating our teams and our technology. Now it’s a great time to move on from our siloed brands and be under our unified brand of COOL Media underneath our umbrella of the COOL company.”
– Zack Dugow, CEO of the COOL company
COOL Media Specialties:
- COOL Media – DCO & Creative Automation (former ADventori) – A dynamic creative optimization and automation platform specializing in real-time ad personalization and data-driven storytelling, enhancing relevance across formats and screens.
- COOL Media – Franchise and Multi-location (former Balihoo) – A franchise marketing solution enabling national brands to automate and scale local campaigns across markets with speed, consistency, and compliance.
- COOL Media – Media & Attribution – A media and attribution solution offering cookieless measurement, audience insights, and omnichannel performance-driven media buying.
- COOL Media – Publisher Experiences (former Insticator)– An engagement and monetization platform helping publishers drive interaction and increase revenue through immersive ad and content tools.
- COOL Media – Supply Side Platform (former OKO) – A publisher-first ad tech provider delivering tools and services to optimize ad yield, access premium demand, and simplify programmatic monetization.
COOL Media’s unified approach supports clients at every stage of the advertising journey, from planning to execution to ROI analysis, while delivering a better, faster, and more connected experience.
About the COOL company
The COOL company is the parent organization of five industry-leading advertising technology brands committed to reshaping digital media for the better. With expertise spanning personalization, local automation, publisher solutions, and omnichannel media buying, the COOL company empowers partners to reach audiences more effectively and meaningfully worldwide.