Objectives
Worldwide and multilingual acquisition and retargeting campaign, on desktop, web-mobile and in-app.
Scenario
Acquisition (Canada only) & Homepage retargeting :
Depending on the user’s location, the banner displays 3 random restaurants from the top restaurants of the city.
Product Retargeting :
The banner displays the restaurants consulted by the user on Foodora’s website, as well as similar restaurants in his area.
A/B test :
A/B test between 2 banner’s design
CTR +37%, CPA -14%, 72304 worldwide banners created from 6 templates.
Data used
Browser language
Browser history
User’s location
Wording and Images
