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ADfactory: Disintermediation & integration of your
creative process
Trusted by fast growing franchise brands
In a few words, ADfactory
ADfactory is much more than just a tool; it is the platform that industrializes and simplifies dynamic advertising creation. By combining the power of our DCO (Dynamic Creative Optimization) expertise with an intuitive interface and artificial intelligence, we empower your teams to create impactful campaigns at scale and with complete autonomy.
ADfactory is a 100% self-service creative workshop designed for brands, agencies, and publishers. It’s the tool that disintermediates your creative workflow by integrating it directly in-house. It allows your teams, subsidiaries, or partners to produce and distribute dynamic ads without a single line of code, without advanced graphic design skills, and without the usual back-and-forth. You retain complete control over your brand image, messages, and deadlines.
What Is ADfactory?
Factory for “creative kits”
Dynamic templates tailored to the formats/platforms of your media mix.
Integrating your feeds
A tool designed to connect to your data feeds and automate creation.
Robust technological foundation
More than 15 years of R&D based on DCO back office
API-first solution
Interoperable with your ecosystem (DAM, CRM, PIM, product data, media platforms).
Generative AI modules
The integration of generative AI modules allows you to optimize your advertising productions.
The Challenges of Creative Production
Today, marketing teams face a paradox: they must produce more, faster, but with limited resources, while consumers demand personalized, omni-channel campaigns. Brands must juggle complex workflows, numerous intermediaries, a proliferation of formats, and constant budgetary pressure.
The result? Endless back-and-forth, frozen designs, skyrocketing production costs, and often, weakened brand consistency at a time when it is most essential. Ad Factory was designed to give brands back the control, speed, and creative freedom they need to perform while staying within their budget.
Key Features & Their
Operational Benefits
With Ad Factory, you have a complete arsenal at your disposal to optimize your advertising production:
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Dynamic Forms
Customized forms to secure production and ensure compliance with brand guidelines (offer, product, image, CTA, language, legal notices, etc.).
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Editable Skins
You can modify content (photos, text) within a locked graphic frame, ensuring pixel-perfect brand consistency.
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Asset Management & Upload
All your resources (images, videos, logos) are centralized in a single library, eliminating unnecessary searches.
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Multi-format Cropping
The tool automatically resizes and adapts creations for all formats (square, vertical, horizontal), eliminating manual production.
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CTV & In-banner Video
Create and validate video formats directly from the interface, for connected TV and banners, without third-party tools.
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Generation from Feeds
Automate the creation of ads from your product, price, or inventory data feeds, ensuring your campaigns are always up to date.
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Interactive Creative Validation
Clear preview pages simplify the one-click approval process and reduce back-and-forth email exchanges.
Concrete Results For Your Business
Time Saving
Time Saving
Be 90% faster than traditional creative workflows. Increase your responsiveness and adjust your campaigns in real time.
Time Saving
Be 90% faster than traditional creative workflows. Increase your responsiveness and adjust your campaigns in real time.
Cost Reduction
Cost Reduction
Save up to 70% on production and multi-format adaptation, for mass production without breaking the bank.
Cost Reduction
Save up to 70% on production and multi-format adaptation, for mass production without breaking the bank.
Technical Independence
Technical Independence
The intuitive interface even allows non-design teams to produce impactful assets with zero technical dependency.
Technical Independence
The intuitive interface even allows non-design teams to produce impactful assets with zero technical dependency.
Scalable Model
Scalable Model
Our model is compatible with hundreds of variations per campaign, making it ideal for your local, commercial, or product activations.
Scalable Model
Our model is compatible with hundreds of variations per campaign, making it ideal for your local, commercial, or product activations.
Enhanced Automation
Enhanced Automation
Embark on a smooth transition to AI-enhanced automation to increase productivity and speed.
Enhanced Automation
Embark on a smooth transition to AI-enhanced automation to increase productivity and speed.
Generative AI Modules
Generative AI Modules
Generative AI Modules
Industry
Accreditations
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