Objectives
- Acquisition campaign, contextualized on Leboncoin.
- Drive-to-Store.
- 5 formats : IAB, mobile & native.
Scenario
Contextualisation on Leboncoin.
The banner will be adapted depending on the user’s search on Leboncoin, depending on a list of keywords chosen by the advertiser (stroller, baby car seat, highchair…).
- The picture and offer correspond to the user’s search.
- The closest Bébé9 retailers.
Data used
Leboncoin Data Search
Keywords list / Corresponding offers
Geolocation
Points of sale address
