Objectives
Buca di Beppo is an American chain of Italian restaurants known for its friendly atmosphere and generous portions. The goal of this CTV campaign was to highlight the 36 Buca di Beppo locations by identifying the nearest restaurant for each user to encourage visits and reservations.
Scenario
Nearest Restaurant Location
- Personalized Display: Using geolocation, two dynamic elements are shown: the address and phone number of the nearest Buca di Beppo restaurant.
- Broadcast on CTV: The ads are displayed on connected TV (CTV), providing an immersive and localized visual experience.
Data used
Geolocation
Wording & visuals
