As part of its weekly operations, Carrefour renews every week a very large number of promotional references, each with a different commercial mechanism. The retailer needs a system able to:
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Automate the distribution of promotions, despite the constant renewal of products.
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Handle a wide range of promotional mechanisms: crossed-out price, percentage discounts, fixed-amount discounts (in €), multi-buy offers, savings credited to the loyalty card, etc.
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Guarantee strict compliance with mandatory disclosures, notably by conditionally displaying the Carrefour Card logo for all loyalty-card offers.
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Industrialise the process so that it is reliable, scalable, and requires no manual intervention, regardless of the volume of products involved.
The main challenge: convert a very volatile promotional feed into a fully automated media system, coherent and always up-to-date.
The setup relies on using a product feed supplied weekly by a third-party partner. This feed contains all the items on promotion for two sectors (supermarkets and hypermarkets): visuals, price, promotional mechanism, discount values, loyalty-offer info, etc.
ADventori implements an automated processing chain capable of:
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Synchronizing the feed in real time as soon as it is updated.
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Automatically interpreting each product’s promotional mechanism using conditional logic:
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crossed-out price,
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X% discount,
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X€ discount,
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multi-buy (“take X, pay X”),
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second product at –X%,
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discounts credited on the Carrefour Card, etc.
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Dynamically applying the right creative template, adapted to the detected promotion type.
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Injecting product data into the creatives (price, old price, percentage or amount discount, visuals).
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Handling advanced conditional display features, notably:
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automatic addition of the Carrefour Card logo for loyalty offers,
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variation of graphic elements depending on the type of promotion.
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Generating creations that are 100% up-to-date every new commercial week, without any manual operation.
differents promotional mechanisms
faster
- 10 to 15 different promotional mechanisms managed
- ×10 faster — management of over 2,000 products updated weekly
- 10 to 15 different promotional mechanisms automatically detected
- Previews available in under 4 hours upon receipt of the new product feed — a lead-time 10 times faster than usual manual processes
- Zero manual operation despite the high volume of items and the frequency of rotations
- Guaranteed creative homogeneity thanks to dynamic templates and conditional display rules
- Greatly reduced time-to-market, enabling promotions to be distributed always up-to-date, perfectly aligned with the current commercial week
This setup allows Carrefour to ensure digital communication that is reliable, fast and fully synchronized with in-store operations — while drastically reducing operational workload.
Product feed
