Objectives
Retargeting campaign promoting Club Med’s resorts, launched in France, Belgium and Switzerland.
Scenario
The offers displayed are adapted according to:
- The last seen resort(s) by the user on Club Med’s website, « You have seen »
- Similar resorts to the ones seen, « You will also like ».
When clicking, redirection to the chosen resort’s website page.
Data used
Browsing history
Geolocation
Advertiser data : Price feeds and resort promotions
