Dacia aims to strengthen its presence on social media, particularly on Facebook and Instagram, to promote vehicles available at dealerships and generate test drive requests via online forms.
The goal is to deliver personalized, localized ads that automatically adapt to each dealership while adhering to a global creative template.
Dacia also wants to measure the concrete impact of its campaigns, from vehicle views to initial contact and test drive requests.
ADventori is helping Dacia launch dynamic social media campaigns on Meta using carousel formats.
Each dealership has its own advertising campaign, with a dedicated budget.
The ads highlight vehicles available in real time, automatically displaying the right images, prices, and useful information.
In addition to product information, the designs also incorporate brand USPs to highlight the key benefits of the offering and reinforce the impact of the messages.
When a user clicks on an ad, they are taken directly to the corresponding vehicle page on the Dacia website, or to a page where they can:
- check availability,
- request a callback,
- or schedule a test drive.
The campaigns are aimed at both internet users who have already visited the Dacia website and broader audiences to boost visibility.
Dacia Vehicle Inventory (by dealership and by model)
