Objectives
Decathlon launched a dynamic social media and display campaign to promote tailored product bundles based on real-time weather conditions. Targeting 13 regions in France (1 to 3 cities per region), the campaign uses Meta platforms, DV360 (display), and Sublime Skin page takeovers for impactful advertising.
Scenario
Five weather scenarios (seasonal temperatures, heat, cold, rain, snow) trigger specific creatives, updated daily by region. An A/B test was conducted to compare a generic creative with five personalized versions to assess their effectiveness.
Data used
Weather
Wording & visuals
Geolocation
