Handyman Connection is a network of skilled professionals providing various repair and maintenance services for homes across the United States. The goal of this CTV campaign was to promote Handyman Connection’s services by highlighting direct contact with local franchises to streamline service requests and boost bookings.
The location of the nearest contact is a key element of the campaign. Based on the user’s geolocation, three dynamic pieces of information are displayed in the ads: the phone number, the address, and a QR code that directly leads to a booking page for the nearest Handyman Connection contact point. These elements make it easy for users to obtain the information they need to reach their local franchise.
The ads are broadcast on connected TV (CTV) across 47 U.S. states. This format provides an immersive and localized visual experience, perfectly tailored to the specific needs of each user, enhancing engagement by making the ads more relevant and personalized.
Geolocation
Wording & visuals
