Objectives
Branding campaign around Heineken’s country-themed bottles.
Scenario
- World Cup scenario : depending on the competition schedule, the country-themed bottle corresponding to the featured team of the day is displayed in the banner.
- Country affinities scenario : based on the user’s affinity with a specific country, the banner displays the corresponding bottle. Some bottles have been designed by artists, who are also featured in the banners.
- Contextualization scenario : based on the user’s travel search on Edreams.fr, the banner displays the bottle corresponding to their destination.
Data used
Sports Data : Dates, times, match schedules, scores
Advertiser data : wording, assets
3rd party data
