Hyundai aims to optimize the performance of its digital campaigns in France through a setup capable of supporting both local campaigns (by dealership) and national campaigns, while ensuring fast and simple updates of offers and visuals.
Key objectives:
- Personalize local campaigns based on the user’s nearest dealership and the models selected by that dealership.
- Improve media performance through more relevant and localized messaging.
- Provide an agile update process, especially for national offers that change frequently.
- Reduce production workload for Hyundai and its partners through automation and streamlined creative updates.
The collaboration is structured around two complementary campaigns: a highly personalized local campaign and a national campaign updated on a monthly basis.
Local campaign: dealership-based personalization
ADventori plays a role on two levels:
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Creative adaptation: automatic repurposing of the models selected by each dealership.
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Geolocation: displaying the nearest dealership to the user for more relevant, localized messaging.
With this setup, each user sees a creative aligned with their closest dealership and the specific models that dealership has chosen to promote.
National campaign: monthly creative updates
ADventori performs monthly updates on:
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visuals,
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offer changes,
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wording adjustments,
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model variations (e.g., price changes, updated leasing amounts, etc.).
When Hyundai signals an update (new lease amount, new promotion, new model), ADventori:
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updates the creatives,
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waits for client approval,
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deploys the updated assets.
This process prevents Hyundai from having to recreate hundreds of creative variations each month.
on CTR
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CTR doubled on local campaigns, driven by dealership-level personalization and geolocation.
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Local delivery perfectly aligned with the models selected by each dealership.
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Significant time savings on national campaigns:
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fast updates to visuals and offers,
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no need for Hyundai to rebuild creatives.
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Always up-to-date messaging, for both local and national campaigns.
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A smoother process with fewer back-and-forth approvals, thanks to centralized updates managed directly by ADventori.
User data : geolocation
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