Objectives
Acquisition campaign highlighting in the banner the price difference of an average Intermarché basket compared to that of its competitors.
Scenario
When an Internet user is in the Intermarché zone, the banner displays the price difference of an average Intermarché basket compared to that of its competitors in the same zone.
This price difference is displayed either as a “%” discount or as a price difference.
For this, an AB test has been set up to define the most efficient display.
Data used
Wording & Visuals
Geolocation
Flow Lengow (calculates competitors’ prices)
Advertiser data: price, geolocation
