Objectives
Kohler, a leader in sustainable design and innovation for home and industry, launched a targeted acquisition campaign across the U.S. through geolocated display ads.
Scenario
Each display ad randomly features one of four Kohler products (toilet, tap, shower, skin) and dynamically includes the logo and address of the nearest retailer. This personalized approach enhances the user experience by creating a direct link to local points of sale, making Kohler’s offerings easily accessible to potential customers.
Data used
Geolocation
Wording & visuals
