Objectives
Nexity has deployed a DCO meta-template on different acquisition channels of its media mix, with several social formats on META – 3 DISPLAY formats + 1 NATIVE format
The DCO allows the real estate group to speak in an ultra-personalized way while unifying its communication across all these channels. All while making financial savings on the creation of banners and planning its speeches.
Scenario
Acquisition scenario, on formats:
- LBC : Display Desktop / mobile + InApp
- Facebook : Inapp video, reels, desktop, In App et story
- Instagram : story and feed.
Results
+240%
The outperformance of DCO banners compared to generic banners
Data used
Publisher data : META - LBC
User data : geolocation, search
Advertiser flow: wording, visuals, price, surface area...
