Objectives
Programmatic DOOH campaign in Germany on the Ströer network to promote Oddset’s online betting app.
Scenario
The DOOH video presents a match and its odds in real time. Depending on the broadcast date, the match presented is a Bundesliga or Europa League.
The matches and their odds are selected in near real time based on the screen’s geographic location and Oddset’s business rules.
Broadcast across the 230 cities of the Ströer network, in two DOOH screen formats on 1,200 panels.
Data used
1st party data : match odds, matches, date and time
