Objectives
- Year-end communication to highlight Orange’s thematic offers.
- Acquisition & Branding campaign on web and mobile (mobile web & in-app) digital : IAB formats, video & rich
- Multi-variant testing.
Scenario
- The banner is personalised according to the user’s interest : for each affinitive segment (fiber, sports, music…), multi-variant testing of the message and the proposed offer
- 8 creative masters – 882 different possible message/format/cluster combination
Data used
DMP segment (Bluekai)
Wording & visuals
