Objectives
A social acquisition campaign on Facebook to highlight new vehicles in destock in the nearest dealership in real time, whether thermal, hybrid or electric. The campaign’s challenges included reprocessing the visuals, cropping, and adding LOM mentions.
Scenario
If there is stock : Depending on the user’s geolocation, the banner displays the nearest dealer and the car model in stock in real time.
If there is no stock, automatic switch to offers : Based on the car models viewed and the user’s geolocation, we suggest the nearest dealer and the offer best suited to his profile.
Data used
Wording & Visuals
Geolocation
Advertiser data : offer, stocks, Facebook
