Objectives
Acquisition and retargeting campaign in 3 countries (France, Portugal and Spain) to promote flights operated by Transavia.
Scenario
Acquisition
- Affinity segments : display of offers according to the identified interests of the Internet user.
- Weather :
If the weather is bad: highlight the bad weather conditions and display a destination in the mild weather.
If the weather is good: random display of top destinations from the nearest airport.
Retargeting
If simple flight research :
Display of the researched flight(s) as well as related flights for the same departure city.
If flight research + step forward in the conversion funnel :
Display of the researched flight and the number of remaining seats for this flight.
Data used
Geolocation
User path
Wording & visuals
Advertiser's data : prices, stocks, etc
