Objectives
A social media campaign on Facebook and Snapchat that showcases upcoming matches and their real-time odds to offer users the opportunity to bet on these games.
Scenario
3 sports have been selected: basketball, football, and tennis.
These scenarios incorporate real-time matches and odds to present a banner with a bet that closely aligns with the current odds.
The matches are continuously updated to ensure that bets are not placed on ongoing or past matches, following a specific broadcasting schedule.
Data used
Advertisers' feeds (odds, matches, promotional offers)
Social media data (Facebook and Snapchat)
Integration with mobile app stores
