Objectives
Acquisition and retargeting campaign promoting Volkswagen cars.
Scenario
- Acquisition, contextualized on Leboncoin La Centrale and Caradisiac : Based on the user’s search or the visited page, the banner displays a similar car model by Volkswagen.
- Retargeting : The banner displays the Volkswagen car model seen by the user.
Data used
Leboncoin, La Centrale & Caradisiac search data
Car models cross-reference table
