Withings, a luxury brand of connected devices, decided to test ADventori’s DCO technology on their META campaigns (Facebook and Instagram). Through this test, Withings aims to reach their target audiences with personalized messages and showcase different products based on the audience being addressed. The test is being conducted across eight U.S. states (Kentucky, Louisiana, Mississippi, West Virginia, California, Florida, New York, and Texas), targeting only women from Generation X and Y.
Target 1 : GenZ, ages 18-24
Target 2 : Millennials, ages 25-35
The campaign includes 4 connected watch and scale products for 2 target audiences. Depending on the audience, the products featured in the banner vary. One of 4 different products is shown to the 18-24 age group (target 1), while one of 2 products is displayed to the 25-35 age group (target 2).
- SW Light : target 1
- ScanWatch 2 : targets 1 & 2
- Body Scan : targets 1 & 2
- Body Comp : target 1
Geolocation
Audience
Wording & visuals
