Campaign Acer

Objectives

In Australia, Acer regularly runs display campaigns to promote its various laptop ranges, including flagship models like the Predator and Nitro series. To support these efforts, the brand was looking for a solution that could:

  • Accelerate time-to-market for ad creatives, with a need for near-instant deployment.

  • Centralize the production of video banners, while adapting to key commercial moments throughout the year (EOFY, Back to School, seasonal promos, etc.).

The chosen solution: an IAB-compliant video in-banner format, designed for agility and built to boost team productivity.

Scenario

Thanks to ADventori’s technology, Acer’s teams were able to build and launch video banners in record time—often in under an hour. A major productivity boost in a high-pressure commercial environment.

Each ad scenario—whether focused on a specific product, promotional offer, or technical feature—was paired with a dedicated video, enabling:

  • A wide variety of high-impact messages, without complex production workflows.

  • The on-the-fly generation of dozens of banner variations, tailored to audience, timing, or product focus.

Data used

Wording & Visuals

DCO banners

picto mégaphone

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