Objectives
Acquisition campaign which aims to generate traffic to Audi Used Vehicules website and promote car dealers.
Contextual ad banners on Leboncoin.
Scenario
Based on the user’s search on Leboncoin:
- The searched car model or a corresponding one is available in the nearest car dealer: the banner displays the name and visual of the car model, available stock as well as the dealer’s address.
- No corresponding car models are available in the nearest car dealer: the banner displays the total stock available and the dealer’s address.
When clicking, redirection to the offers of the car dealership displayed.
Data used
User’s location
Publisher data (Leboncoin)
Stocks
