Objectives
Always on acquisition and retargeting campaign on web and mobile-web.
Scenario
Acquisition :
Depending on the user’s profile (new acquisition, purchase or rent affinity) and his location, the banner displays the top 3 of corresponding real estate properties.
Retargeting :
Depending on the location and the type of properties researched by the user, the banner displays the top 3 of corresponding real estate properties.
Data used
Top properties per category : images and wording
Browser history : category and location of researched properties
User’s location
