Campaign Carrefour

Customer acquisition campaign for Carrefour Drive, by promoting key commercial moments throughout the year.

The campaign is based on a dynamic rotation strategy of visuals and advertising messages.

Each visual is associated with a specific wording: Christmas, Candlemas, Mother's Day, back-to-school, etc. This combination allows us to:

• multiply the points of contact with audiences,
• adapt the advertising message to the right time of year,
• and maintain a fresh message without overloading production, thanks to a single set of formats updated in a modular manner.