As part of its weekly operations, Carrefour renews every week a very large number of promotional references, each with a different commercial mechanism. The retailer needs a system able to:
Automate the distribution of promotions, despite the constant renewal of products.
Handle a wide range of promotional mechanisms: crossed-out price, percentage discounts, fixed-amount discounts (in €), multi-buy offers, savings credited to the loyalty card, etc.
Guarantee strict compliance with mandatory disclosures, notably by conditionally displaying the Carrefour Card logo for all loyalty-card offers.
Industrialise the process so that it is reliable, scalable, and requires no manual intervention, regardless of the volume of products involved.
The main challenge: convert a very volatile promotional feed into a fully automated media system, coherent and always up-to-date.
The setup relies on using a product feed supplied weekly by a third-party partner. This feed contains all the items on promotion for two sectors (supermarkets and hypermarkets): visuals, price, promotional mechanism, discount values, loyalty-offer info, etc.
ADventori implements an automated processing chain capable of:
Synchronizing the feed in real time as soon as it is updated.
Automatically interpreting each product’s promotional mechanism using conditional logic:
crossed-out price,
X% discount,
X€ discount,
multi-buy (“take X, pay X”),
second product at –X%,
discounts credited on the Carrefour Card, etc.
Dynamically applying the right creative template, adapted to the detected promotion type.
Injecting product data into the creatives (price, old price, percentage or amount discount, visuals).
Handling advanced conditional display features, notably:
automatic addition of the Carrefour Card logo for loyalty offers,
variation of graphic elements depending on the type of promotion.
Generating creations that are 100% up-to-date every new commercial week, without any manual operation.
10 to 15 different promotional mechanisms managed
×10 faster — management of over 2,000 products updated weekly
10 to 15 different promotional mechanisms automatically detected
Previews available in under 4 hours upon receipt of the new product feed — a lead-time 10 times faster than usual manual processes
Zero manual operation despite the high volume of items and the frequency of rotations
Guaranteed creative homogeneity thanks to dynamic templates and conditional display rules
Greatly reduced time-to-market, enabling promotions to be distributed always up-to-date, perfectly aligned with the current commercial week
This setup allows Carrefour to ensure digital communication that is reliable, fast and fully synchronized with in-store operations — while drastically reducing operational workload.
