Objectives
Retargeting campaign for the luxury brand Chanel, mixing branding and performance.
Scenario
The Chanel banner evolves depending on :
- The visited pages by the user.
- The user’s evolution in the funnel.
- Category visit :
Displays the banner adapted to the range : fragrance, make-up, skincare…
- Visit of a product page :
Displays the visited product + others product of the same range.
- Cart abandonment :
Displays the products left in the cart + a gift packaging picture.
Data used
ADventori’s tag on the Chanel website
Chanel Product Flow
