Campaign Charles et Alice

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Objectives

  • Acquisition
  • Multi-variant testing

Scenario

A different message is displayed depending on :

  • Weather
  • Time of day

Random display :

  • Products
  • Wordings
  • CTAs

The campaign was optimized using the results of the AB test, which enabled the most successful scenarios to be highlighted.

Data used

Weather
Geolocation
Schedule
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