Objectives
Web-to-store acquisition and retargeting campaign on desktop to promote five Ford vehicle models.
Scenario
Acquisition
Based on the user’s geolocation, the banner displays a vehicle model, the nearest dealer and the number of vehicles in stock.
Retargeting
The banner displays the model last seen by the user on the Ford site.
Data used
Wording & Visuals
Geolocation
User path
Stocks
