French bee wants to boost its digital performance in its two main markets, France and North America, by displaying dynamic, personalized advertising messages synchronized with its real-time rates.
The objectives:
- Adapt creations to the language, market, and itinerary relevant to each user.
- Highlight dynamic visuals and continuously updated prices thanks to a direct connection to the fare feed.
- Accelerate message renewal to ensure communication that is always fresh, competitive, and aligned with the current offer.
- Deploy a system capable of simultaneously managing acquisition and retargeting, while maintaining a high level of personalization.
The campaign is based on a multilingual, multi-market DCO system that automatically adapts the language, visuals, and price displayed according to the context in which it is shown.
Two markets managed simultaneously
With each print, the designs automatically adapt to the appropriate language (French or English) and the specific characteristics of the target market.
Dynamic creations based on real prices
Thanks to a direct connection to the French Bee fare feed, the banners display:
- dynamic visuals,
- prices updated in real time,
- tailored itineraries (origin → destination).
This architecture generates more than 250 creative combinations, tailored to the market, language, itinerary, and current fare.
Dynamic acquisition and retargeting
The system covers:
- acquisition, with messages tailored to the market and destination,
- retargeting, using dynamic creations to re-engage users with relevant itineraries.
Origin → destination logic adapted to local audiences
Initially designed to automatically promote the airport closest to the user, the system ultimately relies on dedicated route pairs (e.g., New York → Paris).
Each itinerary has:
- a specific creative,
- a dedicated redirect.
The ad is then targeted only at internet users concerned by this route, ensuring high relevance without relying on strict geolocation.
- Over 250 creative variations generated automatically based on market, language, and route.
- Prices updated in real time, ensuring communication is always accurate and competitive.
- Simultaneous management of two markets and two languages in a unified system.
- Update speed ×7, allowing messages to be changed quickly according to business needs.
- Optimized acquisition and retargeting, thanks to dynamic creations displayed with the right routes and prices.
- Consistent user experience, with messages tailored to the market, language, route, and fare displayed.
The system allows French Bee to display highly relevant, dynamic advertisements that are updated in real time, while significantly reducing online publishing times.
