GoSwitch, an Australian electricity and gas comparison site, wanted to re-engage users who had abandoned their comparison form.
The retargeting campaign, delivered across New South Wales (NSW) and Victoria (VIC), aimed to boost conversions by tailoring messages to each visitor’s behavior profile.
Thanks to ADventori’s DCO technology, banners were dynamically personalized in real time to include:
A main headline shared across audiences:
→ “Are you eligible for $200 credit? Check now”
A customized message based on audience segment:
Site Visitors (general retargeting): “Ready to save? Come back to compare now!”
Financial & Budgeting Behaviour (cost-conscious users): “Cut your costs, make smarter choices!”
Homeowners & Electricity Intent Behaviour (users looking to save on home energy): “Compare now! Your home, powered smarter”
Automatic geo-personalization based on user location (NSW or VIC)
This setup helped increase engagement and boost form completion rates by ensuring every user saw a message that matched their profile and context.
