Campaign Hipkids

Hipkids is an Australian brand that specializes in children's toys and furniture, offering high-quality products that combine style and functionality. The goal of the campaign was to drive clicks and showcase Hipkids' products to boost brand awareness and increase sales in Australia.

Prospecting Scenario

• • Budget Allocation: Each week, 50% of the budget is dedicated to promoting the product with the highest click-through rate (CTR). The remaining 50% is used to display other products randomly.
  • Weekly Optimization: Starting from week N+1, the product that performed best in terms of CTR is highlighted. This process is repeated weekly to maximize engagement.

Retargeting Scenario

• • Personalization: The last product viewed by the user is highlighted.
  • Out-of-Stock Management: If the product is out of stock (OOS) or no product has been viewed, the Best Seller product is displayed to maximize conversion chances.

For both scenarios, the creatives evolve to incorporate a festive design as the holidays approach, drawing more attention from users.