Campaign Hyundai

Hyundai aims to optimize the performance of its digital campaigns in France through a setup capable of supporting both local campaigns (by dealership) and national campaigns, while ensuring fast and simple updates of offers and visuals.

Key objectives:

• Personalize local campaigns based on the user’s nearest dealership and the models selected by that dealership.

• Improve media performance through more relevant and localized messaging.

• Provide an agile update process, especially for national offers that change frequently.

• Reduce production workload for Hyundai and its partners through automation and streamlined creative updates.

The collaboration is structured around two complementary campaigns: a highly personalized local campaign and a national campaign updated on a monthly basis.

Local campaign: dealership-based personalization

ADventori plays a role on two levels:

1. Creative adaptation: automatic repurposing of the models selected by each dealership.

2. Geolocation: displaying the nearest dealership to the user for more relevant, localized messaging.

With this setup, each user sees a creative aligned with their closest dealership and the specific models that dealership has chosen to promote.

National campaign: monthly creative updates

ADventori performs monthly updates on:

• visuals,

• offer changes,

• wording adjustments,

• model variations (e.g., price changes, updated leasing amounts, etc.).

When Hyundai signals an update (new lease amount, new promotion, new model), ADventori:

1. updates the creatives,

2. waits for client approval,

3. deploys the updated assets.

This process prevents Hyundai from having to recreate hundreds of creative variations each month.

• CTR doubled on local campaigns, driven by dealership-level personalization and geolocation.

• Local delivery perfectly aligned with the models selected by each dealership.

• Significant time savings on national campaigns:

  • fast updates to visuals and offers,

  • no need for Hyundai to rebuild creatives.

• Always up-to-date messaging, for both local and national campaigns.

• A smoother process with fewer back-and-forth approvals, thanks to centralized updates managed directly by ADventori.