To strengthen its local presence, Hyundai chose a CTV campaign to deliver a high-impact, premium video activation.
The objective was to reinforce brand awareness while measuring drive-to-store contribution through Smart Traffik.
Nearly 50 dealerships took part in the campaign.
ADventori designed a single video template, automatically adapted for each dealership.
The dealership name, address, QR code and landing page were dynamically personalized based on the user’s geolocation, ensuring a relevant and localized message for each viewer.
This approach made it possible to combine local personalization with a strong brand consistency requirement, as every dealership used a template fully aligned with Hyundai’s brand guidelines — a key point for the advertiser.
