Jaguar and Land Rover were looking for a solution capable of showcasing their pre-owned vehicle offer directly within the purchase journey of users browsing La Centrale.
The challenge: highlight the models available in the Neubauer Saint-Germain (Port-Marly, 78) dealership through an immersive advertising format seamlessly integrated into the site’s listing environment.
The objective is twofold:
increase visibility of the vehicles among users already in an active research phase,
improve operational efficiency thanks to fully automated creative generation.
The brands wanted a solution that reflects their premium positioning while ensuring that the displayed information always matches the dealership’s real-time stock.
The campaign uses a native format designed to blend naturally into La Centrale’s interface. Each placement adopts the look and structure of a standard vehicle listing, creating a smooth, non-intrusive experience that feels almost indistinguishable from the site’s organic content.
The user sees an ad that looks like a regular vehicle listing, which:
reinforces credibility,
captures attention more effectively,
avoids any break in the purchase journey.
The ad does not look like advertising — it looks like a genuine vehicle offer.
Connected to the Neubauer Saint-Germain dealership’s vehicle feed, the system automatically selects one model from the available stock.
For every impression, the creative displays: the brand (Jaguar or Land Rover), the model, the year, the mileage, the price, and the photo of the vehicle.
All data is pulled directly from the feed, ensuring constant updates as the stock evolves.
The system automatically tracks the performance of each displayed model, providing insights into:
the number of impressions,
the number of clicks.
This gives the advertiser clear visibility into which models generate the most interest.
The solution does not rely on complex DCO logic.
However, the combination of feed connection + automated creative generation delivers similar benefits:
no manual creative production,
no risk of errors,
full consistency with the dealership’s real stock,
intelligent rotation of the vehicles shown.
Significant time savings, with creatives updating automatically based on the vehicle feed.
40 creative combinations generated with zero manual intervention.
100% of available models showcased during the campaign.
Fully integrated native format, maximizing visibility while preserving the user experience.
Accurate performance tracking by model (impressions, clicks).
Perfect alignment with real-time stock, ensuring consistently relevant messaging.
Jaguar and Land Rover benefit from a modern, fluid and premium solution, perfectly aligned with their brand positioning and the expectations of in-market buyers.
