Objectives
A Web-to-Store campaign with the aim of promoting the items available in the Jardiland store closest to the user.
Scenario
Four scenarios have been created for each Jardiland universe :
- Pet store
- Garden
- Home & Decoration
- Garden furniture and barbecue
The goal is to highlight the different types of promotion in progress (2+1 offered, low price, – X%, …).
Acquisition: One of the 4 scenarios is displayed to the user randomly and offers him the items in stock in the store closest to his geolocation.
Data used
Google My Business Flow
Geolocation
Wording & images
Advertiser data : prices, stocks, promotional dates
