Objectives
A contextualized acquisition campaign on Leboncoin to promote the Picanto city car range during its JPOs.
Scenario
Internet users search for a car on Leboncoin and are geolocated. When they click on the banner, they are redirected to a landing page offering them a test drive at their nearest dealership.
The Kia landing page is built around a “fake ad” mechanism, in other words, exactly in line with the Leboncoin graphic charter. On clicking on the “Book a test drive” button, the user is redirected to a new landing page displaying the appointment booking form, itself connected to the advertiser’s CRM data, as well as a targeted map.
Data used
Wording & Visuals
Geolocation
Advertiser's data : offer, stocks, CRM
