In the Belgian market, KIA needs to maintain a high-performing product retargeting strategy, while dealing with technical constraints related to tracking.
The challenge is twofold: to deliver a highly personalized advertising experience for each user, while ensuring perfect consistency of offers across the entire territory.
The main objectives were to:
Re-engage users with the vehicle model they previously viewed on the KIA website
Automatically adapt to the user’s language (French or Dutch)
Segment messaging between consumers (BtoC) and professionals (BtoB)
Secure product data and pricing through centralized feed management
ADventori deployed a multi-format dynamic retargeting setup, capable of simultaneously orchestrating product, language, and audience personalization.
BtoC approach
Three display formats dynamically integrating mandatory legal disclaimers.
BtoB approach
Three display formats featuring messaging tailored to business needs.
Display of the vehicle model viewed by the user.
Automatic language adaptation (FR / NL).
Updates are driven by a single feed provided by KIA. Our teams handle data control and integration before delivery, ensuring reliability and compliance.
Thanks to DCO, the setup generated 900 creative variations, dynamically combining product, language (FR / NL), and audience (BtoC / BtoB) dimensions from a limited number of templates.
Dynamic creatives delivered 1.7x higher performance compared to generic banners, demonstrating the direct impact of personalization on retargeting efficiency.
Centralized data management via the product feed enables KIA to deploy a reliable, consistent, and scalable retargeting strategy, adapted to the specificities of the Belgian market while maintaining a high level of relevance.
