Objectives
FDJ acquisition campaign, on desktop and mobile, to promote its “Parions Sport” online betting offer.
Scenario
The banner adapts to the schedule and importance of the matches defined in advance by FDJ.
In some cases, geolocation is activated to promote meetings close to the user’s geographical location.
Depending on the schedule of sporting events, three sports are on offer: rugby, soccer and basketball.
Multivariate test with display of a carousel of matches or a single match.
Data used
Geolocation
Matchs planning
Match ratings
