Objectives
Picard wishes to highlight a different product catalog for each of their campaigns and display the nearest store to the user.
Scenario
For each campaign, we display in the banner :
- Two products from the current promotional offer to highlight.
- The address of the nearest Picard store to the user.
The campaign is distributed both on social media and display.
Thanks to the use of DCO, it is possible to create multiple campaigns using the same banner structure by changing the images.
Data used
Geolocation
Visuals, wording, CTA
Advertiser data : offer, price