Ralph Lauren
Campaign

Ralph Lauren

Objectives

Acquisition campaign in 3 countries (France, UK, Germany) to promote their new winter product catalog.

Scenario

A general banner is displayed in 5 different formats and 3 different languages (French, English, German).

Once the user is geolocated, the banner displays the name of the town, the day’s weather forecast icon, the temperature and highlights products corresponding to this information.

Data used
Icon

Weather

Icon

Geolocation

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Product catalog

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Languages

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Advertiser data : wording

Ralph Lauren Image

DCO banners

Campagne DCO - UK - Scénario beau temps
Campagne DCO - DE - Scénario nuageux
Campagne DCO - FR - Scénario neigeux
Divider Divider

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