Objectives
- To make people aware of the various advantages of the Societe Generale apps.
- To draw attention differently by contextualizing the banner on Teleloisirs (TV guide).
- Mobile and desktop campaign.
Scenario
The banner displays :
- The tv show category: serie, movie, entertainment…
- Time remaining before the tv show start.
- One of the Societe Generale’s app advantage, randomly.
Data used
Path on the Tele loisirs website
TV shows planning
TV shows categories
